06 Nov Truly Radley Deeply
Truly Radley Deeply Campaign
Most new Radley fans would be forgiven for thinking the Truly Radley Deeply was just a bag that was released in 2008. In fact towards the end of 2007 we saw Radley hit the UK with a £800,000 marketing campaign. This included in-store communications, an email campaign and a teaser micro site. The website www.trulyradleydeeply.com was a great way to build the Radley name and presence.
Truly Radley Deeply adverts were placed in glossy magazines.
Radley also released a limited edition bag. Only 500 bags were made. This was to highlight their campaign and to build up their customer base and fans.
End of 2007 to Early 2008
Truly Radley Deeply
Leather that is supersoft and has a crinkle effect in a buttermilk. Yellow in colour with a blue Radley dog tag, and a little love heart tag attached to its collar. On the front of the bag are pictures of different bags and messages about Radley. The main message on the bag is “We are devoted to making things women can fall in love with.” More handwritten messages are all over the bag making this a strong statement in the Radley campaign.
GRAB BAG ONLY 500 MADE – LIMITED EDITION
H23.5 x W34.5 x D10cm
RECOMMENDED RETAIL PRICE WHEN RELEASED:
ORIGINAL EXTRAS: Dust bag and inside each bag there is a stamp of authenticity, engraved with ‘trulyradleydeeply’. Included with each bag is a postcard which can be sent to Radley in order to receive a certificate of authenticity
Truly Radley Deeply Recycled Tote Bag, Pink
H64 x W35 x D30cm
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