06 Nov Truly Radley Deeply
Truly Radley Deeply Campaign
Most new Radley fans would be forgiven for thinking the Truly Radley Deeply was just a bag that was released in 2008. In fact towards the end of 2007 we saw Radley hit the UK with a £800,000 marketing campaign. This included in-store communications, an email campaign and a teaser micro site. The website www.trulyradleydeeply.com was a great way to build the Radley name and presence.
Truly Radley Deeply adverts were placed in glossy magazines.
Radley also released a limited edition bag. Only 500 bags were made. This was to highlight their campaign and to build up their customer base and fans.
End of 2007 to Early 2008
Truly Radley Deeply
Leather that is supersoft and has a crinkle effect in a buttermilk. Yellow in colour with a blue Radley dog tag, and a little love heart tag attached to its collar. On the front of the bag are pictures of different bags and messages about Radley. The main message on the bag is “We are devoted to making things women can fall in love with.” More handwritten messages are all over the bag making this a strong statement in the Radley campaign.
GRAB BAG ONLY 500 MADE – LIMITED EDITION
H23.5 x W34.5 x D10cm
RECOMMENDED RETAIL PRICE WHEN RELEASED:
ORIGINAL EXTRAS: Dust bag and inside each bag there is a stamp of authenticity, engraved with ‘trulyradleydeeply’. Included with each bag is a postcard which can be sent to Radley in order to receive a certificate of authenticity
Truly Radley Deeply Recycled Tote Bag, Pink
H64 x W35 x D30cm
Radley Collector is a unofficial Fansite. A collector’s portal that tries its hardest to get the most accurate information about the Radley Brand.
We cannot accept responsibility if any information is not accurate.
Please contact us if you feel you have more accurate information to add to our library for Radley Collectors. Thank you
We give permission for you to use the collection of information we have gathered (eg on your ebay sales or your blog) but we request you display the following:
Information guide – Courtesy of Radley Collector ( //www.radleycollector.com )
This shows the source and gives us credit for the hard work we have put into our guides.
It also helps spread the word about Radley Collector and gives your readers or sellers reassurance the information is accurate and genuine.
If you do not link to our site, we refuse permission for use. We have worked hard to gather all this information for collectors and believe collectors deserve an accurate information portal for Radley.